社交电商会员制模式设计开发..社交电商会员制电商系统、社交电商会员制商业模式方案、社交电商会员制如何操作、社交电商商业模式系统开发
2020年,受年初疫情的影响,实体经济遭受到前所未有的冲击,线上经济成为新的经济增长点和消费趋向点。
而自2019年下半年开始,由于共域流量增速放缓,以私域流量为主的社交电商逐渐崛起,诞生了六家社交电商,总市值为339.92亿元,以及三家“独角兽”和六家“千里马”总估值共计485.43亿元。
至2020年随着线上经济的增速,社交电商得到了迅速发展,并逐渐成为线上经济发展新的发力点。
那么我们要怎么把握住这个机会呢
一、社交电商发展历程
….
2018年
微商悄变
广东卫视《青年创业说》栏目开播;
微商在层级裂变下,导致层级过长,加价过高,产品缺少了价格优势,底层动销力不足,导致产品卖不出去。一些代理尝试群里清货,摸索出一套薄利多销的新模式“社群团购”;
社交新电商拼多多上市!
2019年
微商转型升级
3月22日,首届社群团购大会在山东济南举办,被流量困住的创业者纷纷社交私域流量;同时,沸点天下董事长勇哥发布社群团购生态链模型和社群团购运营图;
5月18日,518首届社群团购节在厦门举办,想转型突破的传统企业,微商,电商聚集过来,探讨转型之路;
9月9日首届网红直播带货节举办,将形成网红直播做流量与宣传,社群来维护和服务客户,进行销售与售后的新业态。
未来集市上线!
首届社交电商春晚将在12月举办;
社群团购成为传统企业转型社交电商最便宜的方式。
2020年
社交电商时代
每个人都是超级IP、是流量
全网营销,社群成交的新业态逐渐成形;
经过六年的发展,社交电商也已经更加专业化运营了
生产方负责生产好产品,渠道方负责对接好上下游渠道,运营方负责做好服务,平台方负责卖好货……
2020将是创业者最好的时代!

二、社交电商会员制的四种运营模式
从运营模式上,社交电商根据销售场景及形式可以分为四类:
一是内容型社交电商
以用户原创内容带动产品销售,像小红书、抖音等依托内容带流量,依托流量变现的形式。
二是分销零售型社交电商
也是目前新型社交电商平台采用最多的形式,依托S2B2C的商业模式,整合上游的产品物流等产业链条向B端的店主供应产品,由店主分销给C端并不断通过店主拉新店主发展新会员的形式。
此类形式也是最受争议的形式,因为分销很容易出现多层级,拉人头,团队计酬的传销形式,云集、环球捕手都是此类形式。
三是分享型社交电商
依靠打穿用户心理的低价产品拼团、分享朋友圈获取更多注册用户及消费,主要以拼多多为代表,目前传统电商也开始以此形式引流。
四是社群团购型社交电商
依托线下社群、线上微信群等形式,目前很多生鲜、水果、便利店在做的形式,融合了O2O的交易模式。像苏宁小店、美团小象生鲜等
我司有现成案例,如果有需要,就快快联系我吧

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