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社交新零售依托个人社交网络进行传播和推广,通过自己的社交网络不断转换自我身份,通过分享传播,既为商家带来了销量和利润,也为自己创造了财富,完成了从消费者到消费商的转变,这是微商运营的核心。
社交新零售时代,人找货转变为货找人,场由以“货”为转移转向以“人”为转移,哪里有社群连接,哪里就能搭建消费场。“场”的布局对于各大品牌来说,不仅要做到物理空间尽可能全的布局和铺设,让消费者“无限触及货”,又要打破空间局限,多维度的“触达”或者“接近”消费群。

一、私护产品新零售模式功能介绍
1、商品供应链管理
当商家的实体店铺有新品上新的时候,在线上就会同时开展体验活动。可以让实体店的客户在线上感受购物的体验,想要购买的商品可以一键就能搜索到,享受到不一样的应购物服务。在新零售系统当中会对商品的进销存进行精准的管理,商品入库,套餐商品,折扣商品,积分换购商品等。通过不同的商品分类,更精准的为商家分析出热销商品,滞销商品,通过对线下和线上的数据对比,商家随时对商品进行调整,避免出现商品库存积压的状态。
2、会员管理
对会员的管理可以分为登记管理,分组管理。并且在新零售系统当中还支持对会有的搜索和筛选功能,通过对会员的精细筛选后,商家可以根据会员的情况实施个性化营销,对不同的会员进行相应的管理。包括会员积分,会员卡充值,活动促销信息发送等。也可以根据不同的会员进行不同的活动,以会员的需求为导向,在优化会员购物体验的同时也会创造比较高的附加值。
3、收银和订单管理
当客户下订单之后就到客户付款流程,新零售系统支持多种付款方式,包括现在常用的主流付款方式,也会有其他联合支付的付款方式。客户可以根据自己的时机情况选择自己喜欢的方式进行付款。当然有效的执行订单,快速的完成交易处理,满足客户对购物体验的预期需求,会增加客户对商家的信任度,对促进下一个订单的产生有比较好的作用。新零售系统会根据客户的信息,及时、准确提供数据分析,商家依据数据分析可以高效地完成订单完成的流程,给商家节省运营成本。
4、一体化营销
新零售系统就是实现了线上和线下的同时运营和相互转化的运营模式。在该系统当中,会提供多种的营销方式,比如团购,秒杀,优惠券,满减送,满件折,一口价,积分换购等。商家可以结合店铺的时机情况选择适合的营销方式,避免出现客户流失的现象,也会增加营业额

二、企业如何通过社交新零售营销模式系统方案赋能流量裂变?
1、以社群为基础建立“关系链”
社群是基于人的连接,通过人类天然的社交和群居属性,让线下社交在线化,使社交变得更加高效的同时,也让企业传播更加高效。一个新品牌,要想通过社会力量来抢占认知高地,引爆公众情绪,就要在原有的渠道基础上,通过社群来连接,实现线下、社群和网络空间的用户交互的一体化。
2、以利益激发“分享欲”
美国著名社会学家霍曼斯在社交交换理论中指出:任何人际关系,其本质上就是通过分享来交换关系,而分享的本质就是利益。利益驱动裂变就是通过以利益交换的方式引导裂变。
在流量零售的模式下,所有的顾客一定是注册的、是可链接的、是可统计的、是可管理的、是可互动的。零售的经营将以如何找到顾客为起点,通过用户注册,把顾客变成可连接,可管理。企业要尽快用更多的手段,把你的顾客变成你的注册用户。用一切有效的方式影响你的顾客,逐步打造成终身价值顾客。

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