2011年1月21日,微信悄然上线,不知道大家是否还记得微信最初的模样,转眼间,便是2021年。从一个通讯工具,到一个生活方式,微信已经成为我们生活中不可缺少的一部分。
随着十周年到来之际,一年一度的微信公开课Pro也如期而至,今年的主题是“WeBuild激发”,笔者也借此机会和大家一起回顾一下今年微信的变化以及微信对下一个十年的初步展望。
小程序四岁了
不知不觉,小程序已经上线四年了,在2020年,小程序算是今年抗疫中的一名大将,当疫情来临时,无数用户借助小程序来进行网上购物、社保缴费或是出示健康码,解决不少用户断连的困境。
据现场公布数据:小程序年均DAU超过4亿,年同比活跃小程序数整体增长了75%,2020年微信小程序粤康码累计服务了8亿多用户,累计亮码200亿次以上,防疫行程卡累计服务5.5亿多名用户,访问次数达到19.4亿。健康码是快速排查风险地区接触人员的最佳手段,如今,它依旧可以帮助用户更快地进行自查,让大家第一时间看到自己的周围环境是否安全。
小程序也让更多用户学会了网上购物、社保缴费,消费金额持续增长,同比增长67%,另外借助小程序预售+线下自提等模式,如今已有超过3亿用户在微信内购买生鲜蔬果,交易额同比增长超过100%。从多组数据就能看出,如今的小程序已经进一步融入到我们的生活乃至商业的方方面面,我们的生活不但离不开微信,也离不开小程序。
小程序背后的开发者也因此得利,在2020年,小程序在广告变现上尝试了多种方法,比如原生模板广告、封面广告、激励式广告、插屏广告,小程序开发者的广告,整体收益增长超过25%。有了资金的支持,开发者们也能更加认真地去开发及维护更实用的小程序。
在2021年,微信官方表示小程序将继续助力生态的交易增长,从拓展场景(各种场景都能打开小程序)、降本提效(降低成本,容纳更多中小开发者进入交易生态)、丰富经营、数据分析、运营支撑、提升信任等多个角度发力,让更多的用户更安心地去使用小程序。

支付分完善服务能力
不知不觉,支付分上线也已经整整两年了,这一功能主打的是“信任”。虽然目前微信支付的普及率已经非常之高,基本上所有的微信用户都会将微信支付作为主要的消费手段,但在店家和消费者之间仍未建立起信任的纽带。从而导致店家需要额外使用押金、定金等方式来保证自己的利益,变相提高消费门槛。
而支付分的出现就很好地解决了这一难题,它相当于消费者的第二张身份证,商家只要看到这张“身份证”就能够清楚你是否是一个值得信任的用户,从而降低消费门槛,解决上述提到的问题。
根据微信支付团队公布的数据,微信支付分使用用户数超2.4亿,为用户节省超过2000亿元押金,超过1000万名用户使用过快递的先寄后付服务。微信支付分让商家下单转化率提升了14%,出行商家新用户转化率提升了25%,零售商户复购率提升了73%。而让不少用户和商家十分头疼的共享充电宝、单车等服务的坏账率也大大降低。
目前,微信支付分已经覆盖了包括共享租物、购物娱乐、交通出行、生活服务和住宿预订等5个行业大类超1995个商户。“先享后付”服务已接入多个行业,在网上购物时,用户可通过“先用后付”0元下单,确认收货后再付款,同时也为达到分数门槛的用户提供优先退款服务,用户在提交退货物流信息后就能立马收到退款,保证消费者的权益。
在未来,微信支付团队会继续打磨微信支付分的产品力,让更多保障服务能够快速落地,彻底帮助用户解决掉每一笔押金和预付,让用户和商家都能用得更用心。
企业微信不断拓展
为了让用户更好地区分工作和生活,微信推出了企业微信,在上线五年后,企业微信上真实企业与组织数超过550万,活跃用户数也超过1.3亿,连接了4亿微信用户。
在2020年,企业微信的成员规模不断扩大,在生态建设上的合作伙伴达到了8万家,同比增涨近400%,开放接口也提升到540万个,累计接入系统同比去年增长了250%,达到了1191万个。为了让企业微信在2021年能够为更多的企业服务,微信团队不但提供了12亿的数字化扶持基金,还上线了不少新功能,希望早日帮助更多行业实现数字化。
小游戏蓬勃发展
小游戏算是小程序中最有潜力的一员,诞生三年后,小游戏的注册用户数量已经来到了10亿,并首次突破了5亿MAU。小游戏整体流量同比增长80%,月广告分成超过百万的游戏达39款,日均通过小游戏推广带来的注册量超过700万。
极高的用户基数也为小游戏带来了更多商业收入,在商业变换上,2020年的微信小游戏同比增长20%,也有几款累积用户数量过亿的产品。其背后自然离不开近10万以上开发者的共同努力,在未来还会有更多优秀的年轻人会从事该行业。
在2021年,小游戏将联合视频号,产生游戏+直播的全新玩法;并升级移动端和PC端无缝连接的接力能力、广告场景的分析工具等等。届时会需要更多的人才一同努力,让小游戏成功破圈,成为微信的又一大热点。
搜一搜逐渐完善
在2021微信公开课Pro上,微信团队公开表示旗下的搜一搜团队已经正式成为微信旗下独立产品,能够为12亿微信用户提供更方便的全网搜索服务。根据微信公布的最新数据,目前微信搜一搜月活已经超过5个亿,算是市面上最大的搜索应用之一。
微信搜一搜能够根据不同的场景提供不同的搜索方式,比如用户可以在聊天时对某一个词语进行搜索,也可以通过指尖搜索、#搜索等多种方式找到自己想要的答案。为了能够更加快速准确地识别出用户搜索的内容,微信相关团队还专门开发了一个名为People Rank的搜索算法,用大数据方式,将各个领域专家的服务和意见转述给用户。
在未来,微信搜一搜服务将会连接更多日常应用,通过开放连接的方式打造通用搜索,以更好满足用户对“站外”内容和服务的需求。

视频号仍有潜力
视频号算是微信旗下最年轻的一款产品,过去一年里,视频号成为了很多内容创作者的焦点,发布仅5个月,张小龙就在朋友圈宣布日活已突破2亿。官方表示视频号是一个人人都可以记录和创作的平台,也是一个了解他人,了解世界的窗口。
在进行年度总结时,视频号产品经理还分享了关于视频号创作者和用户的一些大致数据,比如很多用户喜欢在周日进行创作,85后喜欢记录生活点滴,90后重视个人品牌,兰州人最喜欢点赞,大连人爱在视频号唠嗑,重庆人夜猫子居多,北京人则最爱逛直播间。同时为了帮助更多普通用户进行创作,视频平台推出了推出了原创计划,在鼓励原创、保护原创的同时,也降低了创作者的创作门槛。
微信视频号团队表示,视频号的下一步计划是持续优化创作者端和用户端的功能,为视频创作者提供更好的产品体验和运营合作支持。另外在创作工具上,降低视频创作门槛和运营难度,让更多的用户能够融入到视频号当中。正如产品经理所说:“目前视频号仍是一款正在发育的产品”,在未来视频号可能会成为国内又一大短视频平台。
微信的新十年该如何走?
2021年已经到来,这是微信新十年的开端,作为2010年代移动互联网浪潮的标志性产品,微信依然劲力十足。可以说,微信不仅仅是腾讯在移动互联网时代的一张门票,也已经发展成为腾讯在拥抱产业互联网过程中的一把利器。
对于瞬息万变的互联网来说,很难有一个APP能够陪伴用户十年时间,微信之所以能够从一个即时通信工具成长为如今的微信帝国,其背后是微信团队对用户各种需求的满足。未来的微信也会针对用户不断完善生态环境,争取在新的十年里不断延伸自己的传说。
希望微信永远都能记得自己的初心,做好自己,不被外界左右,只有这样微信才能够成为每一个用户生活中不可磨灭的印记。
文章评论
Who I See Who
I am sure this post has touched all the internet users, its really really nice piece of
writing on building up new blog.
Hi, I want to subscribe for this blog to obtain hottest updates, thus where
can i do it please help out.
Every weekend i used to pay a quick visit this web site, for the reason that i
want enjoyment, since this this web site conations truly fastidious funny material too.
Spot on with this write-up, I absolutely believe this site needs a great deal more
attention. I'll probably be back again to read more, thanks for the
advice!
Good day! Do you use Twitter? I'd like to follow you if
that would be ok. I'm absolutely enjoying your blog and look forward to new updates.
I am not sure where you're getting your info,
but good topic. I needs to spend some time learning
much more or understanding more. Thanks for excellent information I was looking for this info for
my mission.
I quite like reading through an article that can make people think.
Also, many thanks for allowing me to comment!
This was the experience in India, which helped trigger the
reforms of the early 1990s.
cell phone cancer scam cartoon animal porn
yes sex no yes
I did a lot of research on a topic I was looking for. But the most accurate information is on this site. Congratulations on a great blog.
This is really amazing information. I follow you and your blog constantly. A very successful and effective blog site.
I loved as much as you'll receive carried out right
here. The sketch is tasteful, your authored subject matter stylish.
nonetheless, you command get got an shakiness over that you wish be delivering the
following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this hike.
Excellent blog right here! Additionally your site so much up fast!
What web host are you the use of? Can I am getting your associate link to your host?
I want my site loaded up as quickly as yours lol
I don't even know the way I stopped up here, but I assumed this put up used to
be great. I do not understand who you are however definitely you're going to a well-known blogger if you are not
already. Cheers!
Superb, what a web site it is! This web site gives helpful facts to us, keep it up.
I think that everything said made a lot of sense. However, what about this?
suppose you added a little information? I ain't saying your information isn't solid, however what if you added something to maybe grab people's attention? I mean 微信十年之重点分析 - 星辰科技 is kinda boring.
You should peek at Yahoo's home page and see how they write news headlines
to grab viewers interested. You might try adding a video or a pic or two to grab readers excited about what you've written. Just my opinion, it
would make your blog a little livelier.
If some one desires to be updated with hottest technologies afterward he must be
pay a visit this web site and be up to date all the time.
Hey terrific website! Does running a blog such as this require a large amount of work?
I have virtually no expertise in coding however I was hoping to start my own blog soon. Anyhow, if you have any suggestions or techniques for new blog owners please share.
I understand this is off topic but I simply had to ask. Cheers!
Thanks for another great post. The place else could anyone get that kind of info in such
a perfect method of writing? I have a presentation next week, and I
am on the look for such info.
Über der Kurs von Moment verschiedenen Alternativen von besuchte in sanfte, aber nur mehr auch weiterhin sein in Existenz.
buy instagram mentions, instagram mentions services , instagram mentions
I am impressed from this article. I will be looking forward like these articles thanks
I didn't know that.
I really like this content thank you for sharing
You are huge great man like instagram takipci
where to buy viagra in south africa
avana 164
furosemide cheap
prednisone 30 mg price
ciprofloxacin 500mg generic
albuterol pills for sale
cialis|buy cialis|generic cialis|cialis pills|buy cialis online|cialis for sale
order sildenafil tablets
cialis online free shipping
cialis discount prices online
cilias canada
cheap viagra tablets
cialis prescription coupon
best viagra tablets in india
sildenafil citrate tablets ip 100 mg
30mg cymbalta
flomax tamsulosin
buy brand name cymbalta
plavix brand name price
atarax uk
buy valtrex in mexico
canada levitra buy online
where to get zofran cheap
sildenafil buy from canada
6mg tadalafil
stromectol over the counter
sildenafil paypal
order tadalafil tablets 20 mg
rx cialis coupon
generic viagra soft tabs uk
lisinopril 10 mg online
atarax 500mg
cheapest sildenafil online
benicar 40 mg 12.5 mg
silagra 25 mg price
otc female viagra pill
Wonderful views on that!
how to buy cialis over the counter
sildenafil uk over the counter
I didn't know that.
stromectol tab price
levitra online canada
furosemide 160 mg
viagra price canada
cialis prescription discount
rx lopressor
ivermectin 0.5
I didn't know that.
Hello there! Quick question that's entirely off topic.
Do you know how to make your site mobile friendly? My weblog looks weird
when browsing from my iphone 4. I'm trying to find a theme or plugin that might be able to correct this problem.
If you have any recommendations, please share. With thanks!
I am really impressed together with your writing skills and also with the structure to your blog.
Is this a paid theme or did you customize it yourself? Either way keep up the nice
quality writing, it is uncommon to peer a great blog like this one nowadays..