社交新零售分销裂变系统开发..社交新零售裂变系统开发、社交新零售分销裂变商城开发、分销裂变新零售管理系统开发
在新零售快速发展的时代,社交电商依托新零售发展新形势,成为电商市场的一股强劲势力,社交电商+新零售有望成为新经济发展的下一个风口。
零售业的本质永远都是服务消费者,而社交新零售模式实际上就是利用社交优势更好的服务消费者,以用户体验为中心的模式。
据悉,最近一两年中国社交新零售高速发展,众多传统电商、品牌企业如伊利、蒙牛、娃哈哈、新希望、达利园等已纷纷入局。
数据显示,今年市场规模预计将达到万亿级,中国社交新零售已进入高速发展期。

一、如何策划一场裂变营销
1.定位客户需求
客户群体能帮你去传播,首先是要有一个利益点的存在,不同群体有不同的利益需求,例如很多时候,底层群体的利益点最直接就是金钱的利益。中层群体,靠的就是面子、正义感等精神层次的利益因素。高层群体就是价值感。
所以弄明白客户群体的真实需求,对症下药才是保证裂变营销成功的首要条件。如果你的客户群体都是富人,那么想通过五块钱的红包让他们帮你宣传的话,对他们来说是拉低了他们的身价,自然是不会成功的。相反,如果你通过几块钱的红包裂变出了一批人,然后想卖给他们奢侈品,也是得不偿失的。
2.设计裂变流程
在明白了客户群体的需求后,接下来就是设置裂变营销的流程了。流程的设计最好的办法就是把活动路径图给画下来,用户在哪里参与活动,如何参与活动,每一个步骤如何操作,放在路径图中画下来,清楚的知道每一个环节如何实现,用户该做什么。最好可以让你的同事一起参考下环节上是否有什么问题,流程中可能存在的问题。
3.设置传播方式
裂变营销需要突破的其中一个点就是可操作性。操作方法必须符合操作性强、适应面广、简单、易学、易教、易复制的特点。所以在做裂变营销设计的过程中,需要把传播方式设置得让客户便于传播。

二、如何设置分销佣金?
1.确定分销层级利益关系
分销过程一般都是在微信平台上进行的,以微信为载体,三级为一个单位,人们可以无限的发展分销商,但是利益关系是有限制的,只能够在任意三级内有利益联系,三级以外的佣金就和你没有任何关系了。简单的解释就是如果三级分销系统中第三级分销商又发展了下一级分销商,那么这一级分销商就和原本第一级分销商不存在任何的利益联系,两者之间并不能构成一个微商三级分销模式范围。
2.确定分销佣金设置比例
供货商可以针对一级、二级、三级的分销商设定不同的佣金比例。当供货商将佣金比例设定的比较大的时,那么供货商的利益就小了,但是分销商的利益大了,他们也就更加卖力的去分销商品了,对于供货商来说也是一件好事。当三级分销佣金比例设定的低了,每卖出一件商品,供货商的利益就大了,但是分销商的利益小了,动力也就小了。
关于分销佣金设置的介绍就到这里,要知道分销佣金直接关系到了产品的销量以及分销商的效率,所以商家在进行分销佣金的设置时,一定要多下功夫,尽量保证自己在获取利益的同时也保障分销商的利益获取,实现互利共赢!
社交电商模式,社交新零售,是更适合于广大实体传统企业进行升级转型的一种模式。,我司有现成成熟案例,有需要就快快联系我吧

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